As the online business grows and the possibility of knowing everyone decreases, a medium-sized e-business begins to function as a collection of businesses with several product groups or teams.
Systems (called Funnels in the trade) begin to take precedence over what is acceptable to the just any one with a whim, and the order is a very strong catalyst for growth.
As a business reaches the large-sized phase, it is critical that another shift be made to an organizational orientation where there are additional structures and more organized group life.
The emerging megabusiness can function like an oversized large business or begin to function in such a way as to truly become an emerging megabusiness; this grouping of businesses, therefore receives the classification of having a hybrid orientation.
Depending on the philosophy or previous exposure of the leadership, the emerging megabusiness can either maintain the same menu of product groups, or it can once again explore new structures to spur continued growth.
Upon reaching the megabusiness level, the mindset begins to shift to resemble that of a corporation where the bottom line drives more decisions and the number of relational entry points is simplified and clearly defined, and people are guided into specific environments.
At last, the entrepreneur suddenly has the mindspace to invest in Automation.
If a business reaches the gigabiz level (10,000 or more in weekly emails), then based on sheer size, its orientation assumes that of a mini-religion or even cult-following, and often the by-products include specialized conferences (eg, Russell Brunson’s Funnel Hacking Live!), self-published trainings and books, and other resources that support and reinforce the brand or flavor of that particular business.
It seems to me that this growth is compulsory, but not enforced.
I say this because if a business does not make the appropriate and required adjustments, then it will either plateau for a time, or decline back to the previous smaller-size category.
The pull downward is stronger than the pull upward. Its called attrition. Grow -or die.
Lets visualize the small online business as a “single kiosk”. Most times, the single kiosk small business is internally focused on meeting the needs and concerns of those who are already in the circle.
When a small business experiences growth, the single kiosk is stretched as it becomes a medium-sized business.
The medium business is comparable to when my Dad bounced me from sleeping in my Mum’s bed, after my baby sister’s birth
What happens is that the small e-business has come of age to be called a medium size e-business. but the mindset required to run a mid-sized business is not yet installed.
The multiple cells of a large business set it apart from a medium business. In a large business, most subscribers are involved in a mix of multiple touchpoints, with most having little or no contact with one another. The focus often includes a balance between the external and internal, and new leads find quicker, easier entry points into funnel.
Also, the leadership is representative of multiple product groups within the business.
The emerging megabusiness continues to expand as it focuses on multiplying product groups and service options available in an effort to meet everyone’s needs.
Oftentimes, the strategy of emerging megabusinesses becomes somewhat fragmented or diffused as it tries to mirror existing megabusinesses rather than creating the new functional structures that best fit its inherent strengths.
Megabusinesses best achieve a simplified structure as they work to redefine their business strategy and sharpen it intentionally in just a few directions for future growth.
Finally, the structure of the gigabiz is often best reflected by multiple events.
Gigabusinesses are still the primary drivers behind the multi-event movement, and now online webinars have opened a new platform for even greater impact.
The reality is the more product groups your business has per 100 in audience, the better cared for subscribers are, and the faster your business will grow.